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商品編號： 9-807-046 出版日期： 2007/02/28 作者姓名： Isenberg, Daniel J.;Spence, Shirley M. 商品類別： Entrepreneurship 商品規格： 19p 再版日期： 2009/07/27 地域： China 產業： Tourism services 個案年度： 2000 - 2005
商品敘述：
WildChina (A) tells the story of Mei Zhang, a Chinese-born HBS alumna, and her pursuit of a dream: to share her passion for travel, her appreciation of China''s beauty and culture, and her desire to start her own business. Describes the startup of WildChina, a tour company targeting a high-end clientele with unusual and high-quality products, and its survival of two business crises. The focus is on Zhang''s decision to bring in a COO, transition him to CEO, and assume the position of Chairperson. Also describes communication and control challenges faced when Zhang moves to Los Angeles with her family, and tries to remain involved in her Beijing-based business. The decision Zhang faces is how to proceed when, in the midst of sales and operational problems and financial pressures, her CEO announces that he will be leaving the company in a matter of months.
涵蓋領域：
Succession planning;International business;Entrepreneurs;Leadership
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